Publications – Thomas Mejtoft

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Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. Division of Russian Studies, Central and Eastern European Studies, Yiddish, and European Studies. Central and Eastern European Studies. European Studies 2010-04-01 Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.

Journal of strategic marketing

[Chapman and Hall.;] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you 2017-10-9 · Citation: Valentina Kirova, (2017)"Exploring the Role of Strategic Marketing Department," Journal of Marketing Development and Competitiveness Vol. 11, Iss.2 , pp.

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Journal of Marketing Management 13, 1997, 447-461. av JM Jonas · 2014 · Citerat av 2 — Developing a strategic abstraction tool for service innovation. Journal of Strategic Marketing; 18(2); 133–144.

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Welcome to JMSM-Journal of Marketing and Strategic Management-Formerly: SMR-Strategic Management Review We are committed to providing timely, relevant, and interesting research on marketing and strategic management through an open online submission and open access process.

Journal of Marketing Research, 2011. ↵ 36.
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Primary search. Search all IOPscience content. Article Lookup. Select journal (required). 18 Nov 2020 Journal of Strategic Marketing, 12(3): 129.

It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. Journal of Strategic Marketing. ISSN 0965-254X (Print); ISSN 1466-4488 (Online) Visit publication homepage. Publisher: Routledge, part of the Taylor & Francis Group. 111 Issues are available. Fast Track.
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2017-8-16 Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28-35. 30 from other people’s experiences with a certain marketing offering.

Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. The IMM Journal of Strategic Marketing is the official publication of the IMM Graduate School and is published bi-monthly. The emphasis is on high-level, thought-leadership content that is well-researched. Academy of Strategic Management Journal (ASMJ) is a scholarly business and management publication that offers an open access platform to discuss the latest discoveries and innovations in this field.
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111 Issues are available. Fast Track. Journal of Strategic Marketing is Subscription-based (non-OA) Journal. Publishers own the rights Marketing is one business function that must be used appropriately by the ‎entrepreneurs to ‎launch and develop new projects successfully (Hisrich, 1992). Therefore, both marketing ‎and entrepreneurship have been seen as essential ‎strategic directions or business philosophies ‎by which organizations respond to ‎investment Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management.

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Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing. Citation: Valentina Kirova, (2017)"Exploring the Role of Strategic Marketing Department," Journal of Marketing Development and Competitiveness Vol. 11, Iss.2 , pp.